| Most resumes get a 10 second look before recruiters place it in a "YES" pile (to call) or "NO" pile. Therefore, your resume is an important investment that should get you noticed and increase your chances of landing interviews for the jobs you want. It is your primary marketing document that should reflect your unique value proposition. Your resume should NOT be merely a chronological repository of all your job experience or a "generalized" document designed with the hope that you will be noticed for a variety of jobs. Employers do not "read between the lines" to uncover your value, you must present them with exactly what they are looking for on page 1. At CareerWon, our goal is to create an attention-getting resume that projects your personal brand and entices prospective employers to want to learn more about you. By developing a highly targeted document infused with pertinent key words, relevant experience and achievement content, you will increase your chances of landing interviews. |
| "What Makes You Unique Makes You Successful." William Arruda |
| CareerWon "Packaging" Process |
| Personal Branding |
| Resumes |
| In this highly competitive job market, your resume is one of many tools and practices that can help you stand out from other candidates. Possessing a great resume and engaging in effective job prospecting will help get you more interviews. How well you convey your value proposition in interviews will ultimately determine how many job offers you will receive. |
| There are many definitions of Personal Branding, including the following: "Personal Branding is the process by which individuals differentiate themselves…by identifying and articulating their unique value proposition…and then leveraging it across platforms with a consistent message and image to…enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self- confidence." (personalbrandingwiki.pbwiki.com). At CareerWon, we help you develop your personal brand by drawing upon the work of William Arruda an Kirsten Dixson. From defining your vision, purpose and goals to building your brand profile, we will work with you step by step to create and convey your unique value proposition. This process will help you not only establish a fulfilling path, but help you build a strong resume, communicate your value in interview and networking situations and focus your attention on opportunities that are the best fit for you. |

